13 Simple Tips to Help You Draft a Winning Video Marketing Strategy

Monday, April 6, 2015

Consumers have changed the way they like to view advertisements. The time is gone when print media – newspapers, magazines, telegraphs, and the like – was the golden-haired child of marketing. Instead of sitting in front of the TV for hours, shoppers are now online watching movies, TV shows, and a whole host of educational and entertainment videos — and all of these videos have the opportunity to be prefaced with a relevant ad. In fact, a whopping 85.1 percent of the U.S. Internet audience viewed online video in January 2014 and nearly 26.9 billion video ads were viewed.*

With those numbers in mind, it goes without saying that in some cases online video advertisements have as much reach (or more) than TV ads. Companies are taking advantage of this by publishing marketing videos that inspire people to fall in love with their brands, talk about them to friends and share their videos over social media. If you are looking to be inspired here is a list of some of the best marketing videos to be published online in recent history and some insight into why they are successful.

If you have not already done so, these metrics probably make you want to integrate video into your marketing strategy. I know from experience that when you are too close to your creative it is hard, as they say [click to continue]