12 Strategies for Promoting Your YouTube Videos

Monday, April 6, 2015


In his book "Entrepreneur Magazine's Ultimate Guide to YouTube for Business", marketing and public relations consultant Jason Rich show you how to master the secrets of successful "YouTubers" and put your brand, product or service in front of millions of potential viewers. In this edited excerpt, the author outlines 12 ways you can promote and market your small-business YouTube videos.

When it comes to marketing and promoting your small-business YouTube videos, follow these 12 basic strategies:

  1. Start by using the tools available directly through YouTube. For example, provide a detailed and accurate title and description to each of your videos, and associate tags (keywords) that are directly relevant. 
  2. Use a call to action within your videos to encourage people to like, rate, comment on and [click to continue]