The Ultimate Guide to Video Marketing

Thursday, July 4, 2019

Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.

Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy.

Video has absolutely dominated social. According to a recent HubSpot Research report, four of the top six channels on which global consumers watch video are social channels.

Why is this important? If you aren't creating [click here for more]

The Growth Of Video Marketing And Why Your Business Needs It

Saturday, June 30, 2018

In recent years, much of content marketing shifted to video streaming. In 2005, as the oldest of millennials entered college, YouTube came onto the online scene and opened video expression to the masses, and as the company grew, more corporations create their own profiles.

From fashionistas to singers, stars are born on YouTube. Other platforms arose and soared from the prevalence of video marketing and presentation, such as [click here to continue]

The Complete Guide to Creating a Video Marketing Strategy

Friday, June 15, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall plan. Video needs to play a central role in your outreach and campaign efforts.

Video is here, and it’s here to stay. Consider this: A Facebook executive predicted that the platform will be all video in less than [click here to continue]

5 Secrets of Super Successful Video Marketing

Thursday, June 7, 2018

Is it viral yet? Is it viral yet?

While going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even…

Marketers, we’ve been hearing lots of stats like these: by 2017 video marketing will account for 69% of all consumer traffic, mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion [click here to continue]

10 Steps to Successful Video Blogging

Wednesday, March 29, 2017

Have you considered video blogging?In the age where online reality is replacing actual reality in every facet of our lives, having YOUR face behind YOUR virtual real estate is paramount for people to feel close(er) to you.This blog post will be your comprehensive [click here to continue]

7 Tips For Incorporating Video Into Your Content Marketing Program

Thursday, March 2, 2017


Marketers are constantly seeking ways to increase engagement with their content and video is fast becoming the best way to achieve it. 

According to eMarketer, daily time spent with digital video has risen from 6 minutes in 2010 to 55 minutes for the average US adult in 2014, revealing a growing consumer preference for video content. This is because video provides the opportunity to create engaging moments that entertain and educate, increasing its authenticity for the [click here to continue]

Video Optimization: Do Not Underestimate The Power Of YouTube

Wednesday, February 8, 2017


Videos have risen to be an integral part of the online marketing mix; yet despite the increasingly widespread recognition of the power of videos, video optimization is not as commonly practiced as website and content optimization.

Taking the extra steps to make your videos easier to find and share will let you take advantage of all that YouTube and videos have to offer along the customer path to [click here to continue]